chong wai lei / designer / based in london & macau instagram / linked in
 





Vivienne Westwood x herschel

supply co. backpack crafted from

sustainable, organic, animal

cruelty free materials with non

toxic prints. featuring logo

patches on the front, flat top

handles, adjustable shoulder

straps, Compartments for water

bottle, laptop, travel documents

and top zip fastening.



I chose Vivienne Westwood because of her influence in the fashion industry where she’s well-known for her advocacy for sustainable fashion. Vivienne Westwood has also launched collections such as the Autumn Winter 2020-2021 collection that focuses on a zero waste pattern cutting system, which uses sustainable, innovative fabric and also recycled buttons that help reduce the collection to its core. Showing Vivienne Westwood’s commitment in demonstrating her dedication to reducing the fashion industry’s environmental footprint. Vivienne Westwood’s avant-garde and also punk-inspired fashion aesthetic suits well onto the backpacks that are aimed towards the younger generations. Herschel Supply Co. was also chosen because of its commitment to using eco-friendly practices in its production, making sure that all of them are free from harmful chemicals and substances. They are also constantly working to try to improve the sustainability of their supply chain, and their backpack’s durability and style interest me. This collaboration could become an example for other fashion and accessory companies to contribute positively to environmental protection.