A live design brief set by Pentagram in collaboration with Ravensbourne University.
Old Boy’s Athletic is a social enterprise whose mission focuses on providing funding and administrative support to football coaches, mentors and community groups around Greater London. Helping set up and run grassroots football teams for women and young girls, from coaching and development to organised matches and tournaments.
“Old Boy’s Athletic connects not only the players, but also with the coaches and the community”
Old Boy’s Athletic’s branding captures the enterprise in a playful and energetic way, creating an identity that would seperate from it’s competitors in the same sector. The use of fun shapes and bright colours for helps to build in the excitment and the powerful energy of the youths. Every individual can be part of something authentic, helping to build the brand together through diversity and voices.
Old Boy’s Athletic is a social enterprise whose mission focuses on providing funding and administrative support to football coaches, mentors and community groups around Greater London. Helping set up and run grassroots football teams for women and young girls, from coaching and development to organised matches and tournaments.
“Old Boy’s Athletic connects not only the players, but also with the coaches and the community”
Old Boy’s Athletic’s branding captures the enterprise in a playful and energetic way, creating an identity that would seperate from it’s competitors in the same sector. The use of fun shapes and bright colours for helps to build in the excitment and the powerful energy of the youths. Every individual can be part of something authentic, helping to build the brand together through diversity and voices.